Data Privacy Policy

The purpose of this policy, along with our Terms of Service, is to explain how we collect, use and protect your personal data across our applications and websites. We review and adapt this policy from time to time to ensure it covers the various privacy laws around the world, and you can find the latest version here. If very significant changes are made to the policy, we may notify our users with notices posted through our applications or other forms of communication.

We define ‘personal data’, broadly, as any information pertaining to you as an identifiable individual. Your name, email address, contact details, IP address or device IDs are examples that satisfy this definition. We may also store other, less specific, information about how you use our service, or which country you are using our systems from. As we often work with suppliers who also receive your personal information (e.g. travel sites, agents, airlines, etc.) as part of the booking process, we will always provide links which allow you to check on their privacy policies and terms and conditions along with your booking.

 

Our Privacy Policy Promise

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You’re always in control

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No surprises!

We’ll only ever collect, use and share your information in ways that are described in this policy.

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We’ll keep your information safe

We’re committed to the confidentiality and security of the personal data you give us.

About this policy

Along with our Terms of Service and Cookie Policy, this policy explains how we collect and handle your information across all of our websites, mobile apps and other services. We’ll review this policy from time to time to make sure it’s up to date. If we make changes, we’ll post the latest version here. When we make significant changes, we’ll let you know when you next access our services, or by other communications.


You’ll come across the term ‘personal data’ a lot in this policy. By that, we mean any information relating to you as an identifiable individual. For example, this includes information that may by itself identify you such as your name, contact details, trip itinerary, internet protocol (“IP”) address, cookie strings or device IDs, as well as information that may not on its own identify you, but which we store alongside such identifiers, such as how you are using our services or the country you are in when you do so.

We can only speak for ourselves so this policy doesn’t cover the collection or use of your information by any of the airlines, online travel agents, hotels, car rental companies or other travel companies (let’s call them “Travel Suppliers”) we feature. That means when you make a booking with a Travel Supplier, your information will be processed by them in accordance with their own privacy policy and terms and conditions. But don’t worry, we’ll always give you the links so you can read them before making a booking.

Why and how do we use your personal data?

We only use your information where you’ve given us your consent, where it’s necessary to deliver the services you’ve requested, where it’s necessary to exercise or comply with legal rights or obligations, or for normal business purposes of the kind set out in this policy.


When we need to do so to deliver our services or facilitate the performance of a contract you’ve entered – or are entering – into, such as making a booking with us or a Travel Supplier.

How we use personal data to perform contracts.

  • Ensuring our services are accessible and usable by you on your specific device, for example by altering the way we display information to you based on your device type;
  • Generating results in response to your search queries, for example providing you with a list of the flight, hotel or car rental options that best meet your requirements;
  • Where you select a Travel Supplier that you’d like to make a booking with either:
    • redirecting you to their platform along with whatever data is necessary to enable them to recognize you and the travel option you had selected on TripRadars, including data about your browser or device and the details of your travel search; or
    • facilitating the completion of that booking from within our services, which will involve us collecting and transferring to that Travel Supplier all information required to enable the booking to be processed, including your contact details, passport or identification information, and payment details;
  • Contacting you with messages, notifications or alerts that are necessary in order to deliver our services requested, such as booking confirmation emails or other essential communications like flight status alerts and notifications about changes or updates to our services or to this policy, our Cookie Policy or our Terms of Service;
  • Responding to communications you have sent us, such as via our customer service help center or on social media;
  • Displaying reviews, images and any other content and media you submit to TripRadars or upload to the TripRadars Services (we’ll call this “User Content”), and providing you with the tools to manage and delete this content; and
  • Where you have created an account with us, maintaining and administering this and ensuring that it is kept up to date and accessible;

To improve or optimize our services and to otherwise protect or further our legitimate interests. This includes pretty serious reasons like fraud prevention and security but also fun ones like product enhancement so we can keep making TripRadars even better for our travelers.

Our legitimate interests.

  • Security and fraud-prevention purposes, for example by storing a subset of your payment information such as last 4 digits of your credit card and IP address to record where a payment may have originated from, or to protect our services against misuse of our APIs or from automated software agents. For those purposes we might make automated decisions about you which may result in us or the Travel Supplier you are booking with blocking the purchase;
  • Identifying and correcting faults with our services or areas for improvement through use of information like browser type, operating system, locale and language information and general site activity alongside any specific feedback you may provide to us from time to time;
  • Providing customer service or help services to you in relation to any questions you raise or issues you might encounter while using our services. For example, although it is the ultimate Travel Supplier who is responsible to you for any issues you might have with a flight, hotel or other travel service you’ve booked via TripRadars, if you or the Travel Supplier contacts us regarding an issue with your booking we’ll need to use some of your personal data to be able to assist you;
  • Understanding and evaluating how, when and why people are using TripRadars for the purposes of delivering, evaluating, improving and optimizing the delivery of our services. For example:
    • monitoring the numbers of users who redirect to, or make bookings with, Travel Suppliers and details of the related travel options being selected for the purposes of commercial records and business analytics;
    • analyzing at an aggregate level what different groups of users may be viewing or clicking on within our services in order to better understand which features or functionality are more popular or helpful than others;
    • reviewing and moderating any User Content that you upload to the TripRadars Services;
    • running A/B tests that display alternate versions of our services to different groups of users, in order to evaluate the positive or negative impact of such changes on our users’ experience of our services. For example, we may change the prominence of a button, its color or its placement for different users visiting our site to help us understand how to make our service easier to use or to more effectively draw users’ attention to the most relevant and important information; and
    • measuring the effectiveness of our communications through recording and analyzing whether emails we have sent you have been opened.
  • Personalizing your experience of our services in order to ensure your experience on TripRadars is as helpful, efficient and relevant as possible. For example:
    • we will use cookies to remember your language and currency preferences and may also personalize your experience by highlighting or recommending certain information or travel options that we believe are relevant to you based on your search history on TripRadars and use of our services;
    • if you have asked us to send you newsletters or other marketing communications, we may tailor the timings or content of these to reflect what we believe will be of most interest to you, such as by using the fact that you’ve recently searched for a flight in Barcelona to prompt us to ask whether you’d like to search for a hotel in Barcelona as well;
    • we may use your location information to predict which airport you are likely to want to depart from or arrive back to; and
    • displaying relevant advertisements to you about our services or other services that we think may be of interest to you. For example, where we know that you’ve recently searched for a flight to a given location, we may display a message to you asking whether you’d like to search for a hotel or car in the same location. See the How is your information used for advertising? section below for more information.
    • Personalizing your experience involves us creating a profile and timeline of your activity on our services. However, we are careful to ensure that our activities do not involve undertaking any profiling or automated decision-making that might have any legal or other significant effects on you.
    • We may use your data to train our machine learning algorithms to help us personalize the Services. We will not use directly identifying information such as your contact details or payment data for these purposes.
  • Informing strategic business decisions through creating aggregated datasets of anonymized data that allow us to generate helpful insights into patterns or trends within the travel industry. For example, we can use search data to monitor demand for destinations and make sure that the fares and travel options that we surface to our users are available via our services. This information is also useful for Travel Suppliers as it enables them to identify new routes or locations that are in demand and ensure they are delivering competitive rates.
  • Contacting you in order to invite you to participate in genuine market research.

Where we process your personal data based on a legitimate interest we will only do so where the processing is relevant, adequate and limited to what is necessary for the purpose it was collected for. And of course, we’ll always ensure our legitimate interests don’t unfairly impact on your own rights and freedoms.

When we have your consent.

We will obtain your consent for purposes such as:

  • sending you emails for services you request such as Price Alerts;
  • sending you direct marketing communications via email, push notification or other means where you have consented to us doing so;
  • storing certain cookies on your device, where doing so requires consent; and
  • recording and evaluating feedback you give us where you agree to take part in one-to-one user testing.

Where we process your personal data based only on your consent, you can withdraw this consent at any time either by using the functionality provided within the appropriate product feature or by contacting us.

Where it’s necessary to exercise or comply with our own legal rights or obligations.

We may need to retain and use your information in connection with legal claims, or for compliance, regulatory and auditing purposes. For example we may retain information where we are required by law, or if we are compelled to do so by a court order or regulatory body. Also, when you exercise any applicable legal rights you have to access, amend or delete your personal data, we may request identification and verification documents from you for the purpose of confirming your identity.

What personal data do we collect?

Everyone who uses our services will have bits and pieces of information about them collected, stored and processed. However, we don’t collect more information than we need.


We can’t help you plan and book your dream trip without information. So, when you use our services, we have to collect, keep and share some personal data and ask that you agree to that in line with this policy. We collect information in three ways:

You give it to us voluntarily

Information you choose to give us might include personal data needed for you to book travel for yourself and others. This ranges from the dates and destination you choose in a search, to the basic stuff for making a booking with a Travel Supplier such as names and contact details. It can also include content like the reviews or photographs you upload to our services to share with other travelers. Most importantly, it’s always up to you whether or not you choose to give us this kind of information.

We generate or collect it automatically

We generate or collect some information from your computer or device automatically as you use our services. This includes stuff like your IP address, information about the device and browser you are using to access our services, the website URL you visited us from and the third party sites you visit when you click on links to exit the tripradars site. It also includes details of the bookings you have made via tripradars. We may also know your location from your mobile or your IP address. This helps us to improve your experience and make sure you receive the content that’s most relevant to you.

We receive it from third parties

Sometimes we’re given information about you from third parties, depending on how you choose to interact with us. For example, when you come to our website via a promotional partner, or when you log into your tripradars account using our social network login feature. And, if you’ve made a booking with a Travel Supplier, we might collect information from them about whether you went ahead with your trip, what you booked and whether your booking was successful. We may also collect information about you from fraud prevention services providers we cooperate with to prevent misuse of your personal data.

Our services are not intended for children under 16 years of age, and no one under the age of 16 should provide any information to, on or via our services. We don’t knowingly collect personal data from children under 16, and will delete any that we learn we have collected or received that was not provided by, or with express consent on behalf of, the child’s parent or legal guardian.

Depending on how you interact with our services, we may collect or process the following categories of personal data via the three different ways explained above.

  • Contact Information:
    • such as your name, address, email address, telephone number and other similar information.
  • Identification Information:
    • such as a copy of your passport or other identity confirming documentation which may contain information like your name, address, gender, nationality and date of birth.
  • Payment Information:
    • such as your credit or debit card number, expiration date and verification code when you book travel via our services.
  • Travel and Booking Information:
    • such as your booking reference, booking history, passenger name record (“PNR”), identification or passport information and travel itinerary.
  • Demographic Information:
    • your age, gender, location and preferred language when you use our services.
  • Device and Location Information:
    • generic details from your device such as your IP address, type, make, model and operating system of your device;
    • specific location data based on GPS data from your mobile device (when you grant us access to this information via your device settings); and
    • non-specific location based on your IP address.
  • Usage and Profiling Information:
    • your tripradars search history and travel preferences;
    • how you’ve interacted with our services, including time you spend on our site and/or app and the pages, features or functionality you have accessed;
    • links you have clicked on to be redirected to or from our services, including the identity of the Travel Supplier you are redirecting to and the type of travel service you have selected; and
    • where you’ve redirected to a Travel Supplier’s website or app for the purposes of completing a booking, we may collect information from that Travel Supplier about whether and what you went on to book with them.
  • Preferences Information:
    • selected preferences associated with your tripradars account including specific consents you have given or declined, email and push notification preferences and cookies containing your advertisement preferences.
  • Communications Information:
    • includes communications we receive from you such as feedback, help requests and queries via email and other electronic communication methods such as online chat, instant messaging or social media; and
    • metadata associated with those communications, such as time and date.
  • User Generated or Provided Content:
    • content you upload to our services including comments, photos, videos, recommendations, preferences and reviews and metadata such as the time and date associated with that content; and
    • any information you submit to us during the course of any correspondence you may have with us, such as signatures, photographs, opinions and, where you are applying for a job with tripradars, details of your employment history, salary and other similar information.
  • Social Media Information
    • email address is automatically collected by us from the third party social media platform you log into tripradars from.

How long do we store your personal data?

We only keep your data for as long as we need it, or are required to for legal reasons. We’ll then either delete it or anonymize it so it doesn’t identify you. We treat data differently depending on what it’s used for, but you can ask us to delete your personal data at any time.


We keep your personal data only for as long as we need to. This depends on why it was collected, or if we have a continuing legal basis to do so (such as to fulfill a contract between us, perform a service you requested or for our legitimate interests). Rest assured, if we no longer have a reason or legal requirement to process your personal data, we will delete it or store it in a way so that it no longer identifies you.

We have different retention policies for different types of personal data, taking into account:

  • The purpose for collecting the personal data;
  • How long it will take to fulfill that purpose; and
  • Any specific reason or overriding legal obligation to retain the personal data for a specific amount of time.

Also, if you have an account with us, we will keep personal data such as your email address, name and other details so you can log in and access our services for as long as you have an account. We may keep other information indefinitely – such as site activity linked to an IP address – which we use to help us understand our travelers, improve our products and services and protect our business interests.

We may also delete User Content, which may include personal data, in accordance with our terms of service and community guidelines.

No matter how long the retention period, you can ask us to delete your personal data in certain circumstances. Find out more about how you can manage your personal data in the What are your choices and rights? section of this policy.

When is your information shared with or collected by third parties?

We share your information only where you ask us to, where it’s a necessary part of doing business with you and providing you with the services, or where we need to for legal reasons. Companies you book with via TripRadars (like airlines or hotels) will collect your data in line with their own policies. Sometimes companies that advertise via our services may also collect your information (see Do we use cookies or other similar technologies?). Finally, companies that help us deliver our services will also collect and use your data on our behalf.


Sharing personal data with third parties who process it only under our instruction

We share information relating to our users with selected third parties who provide us with a variety of different services that support the delivery of our services (let’s call them “Third Party Processors”). These Third Party Processors range from providers of technical infrastructure to customer service and authentication tools. We require any Third Party Processor which handles information on our behalf to do so pursuant to contractual terms which require that the information is kept secure, is processed in accordance with applicable data protection laws, and used only as we have instructed and not for that Third Party Processor’s own purposes (unless you have explicitly consented to them doing so).

Third Party Processors may be located in, or process your information, outside of the country in which you are based. Where our use of a Third Party Processor involves the transfer of personal data from within Europe to a location outside of the European Economic Area, we will put in place appropriate measures to ensure that the personal data is adequately protected in that location, most often by applying European Commission-approved standard contractual clauses alongside robust security checks.

The types of Third Party Processors we may share elements of your personal data with include:

  • payment processors engaged by us to securely store or handle payments information, such as credit or debit card details, required for facilitating bookings with Travel Suppliers – for example, when you provide us with your credit or debit card details we store these in a PCI-compliant data vault provided by an industry-leading third party payment processor;
  • providers of email management and distribution tools – for example, if you sign up to receive TripRadars newsletters or other marketing messages we will manage the delivery of these to you using a third party email distribution tool;
  • providers of security and fraud prevention services – for example, we use these providers to identify automated software agents that might disrupt our services or to prevent misuse of our APIs;
  • providers of data aggregation and analytics software services that enable us to effectively monitor and optimize the delivery of our services;
  • providers of tracking tools that we use to monitor instances where you click on a link to a Travel Supplier’s website and redirect from the TripRadars platform to that Travel Supplier’s;
  • providers of software platforms that assist us in communicating or providing customer support services to you – for example, we manage and respond to any messages you send to us via our help center using a third party communications management tool;
  • providers of online cloud storage services and other essential IT support services; and
  • other companies within the TripRadars group, for the purpose of supporting the delivery of our services to you. As of the date of this policy, the following subsidiaries of TripRadars Limited support the delivery of our services:
    • TripRadars Bulgaria EOOD (Bulgaria)
    • Distinction Informatikai Szolgáltató Korlátolt Felelősségű (Hungary)
    • ExperienceOn Ventures Sociedad Limitada (Spain)
    • Beijing TripRadars Technology Co Limited (China)
    • TripRadars Private Limited (Singapore)
    • TripRadars Incorporated (USA)
    • Gogobot Inc d/b/a ‘Trip by TripRadars’ (USA)
    • Shenzhen TripRadars Technology Co. Limited (China)

Sharing your information with third parties, or allowing them to collect it, for processing outside of our control

If you are purchasing travel with a Travel Supplier from within our services’ booking platform, any personal data you submit as part of the booking process will be shared with the relevant Travel Supplier and/or a third party contracted to provide services on their behalf, in order to enable the booking to processed. When we share your personal data in this way, you’ll get an opportunity to review the Travel Supplier’s privacy policy and terms and conditions first. Before completing any purchase, we recommend that you carefully review these documents in order to understand how that Travel Supplier will use your information. We may also share personal data with the Travel Supplier for their, or our, standard verification and fraud-detection purposes.

In order to prevent and detect fraud, we may share information about you with the fraud prevention services providers we cooperate with (“Fraud Prevention Providers”).

Travel Suppliers and Fraud Prevention Providers may be located in, or process your information, outside of the country in which you are based. For example, if you are booking a flight that operates within a particular country you should expect that your personal information will be transferred to, and be processed by Travel Suppliers that are located in that country. The regulations in these countries may not provide the same level of protection of personal data as the regulations in your own country of residence.

We will share personal data with third parties where you expressly authorize us to, such as where we run a promotion in conjunction with a partner and you instruct us to share your email address with that third party for the purpose of receiving promotional emails.

Publicly accessible personal data included in User Content such as your name, likeness and the content of reviews and posts may be shared and/or made available to carefully selected third parties with whom we have a contractual relationship for the purpose of displaying this content for their similar travel-related services.

We may share and/or make available your publicly accessible personal data such as your name, profile picture, reviews, traveler photos and posts to carefully selected third parties with whom we have a contractual relationship.

Find out more about how you can manage your personal data when it is shared in this way in the What are your choices and rights? section of this policy.

Certain information may also be collected from you by third parties such as advertisers, marketing networks and affiliates (see the How do we advertise? section below) using cookies and similar technologies. For example your IP address and events relating to your activity like searches you have carried out or pages you have viewed on TripRadars may be collected and transmitted to these third parties to allow them to serve relevant advertising to you across the web. The information that is collected in this way will never include your name, contact details or other information that would enable you to be identified in the offline world. You can find out more about advertising in TripRadars, including how you can opt out of certain types of advertising in the How do we advertise? section of this policy and in our Cookie Policy.

Disclosing information for legal and other reasons

We may disclose your information where necessary to enforce our Terms of Service or other agreements, or to a prospective or ultimate buyer if TripRadars itself (or part of our business) is sold. We may also disclose your information if necessary to prevent, detect or prosecute illegal or suspected illegal activities, including fraud, or to prevent other damage or where necessary in response to legally binding requests, legal action against us, or to enforce our rights and claims.

How do we keep your personal data secure?

Safeguarding your privacy is embedded in our culture and we use a combination of industry-standard methods to protect it.


Keeping your personal data secure is our highest priority. We limit access to only those TripRadars group employees who have to come into contact with your information to do their jobs and deliver our services.

Unfortunately, no website or app can guarantee complete security but we have created an organization-wide security program designed to keep your personal data as safe as possible. It uses a range of technical, organizational and administrative security measures and best-practice techniques, depending on the type of data being processed. For example, the computer systems we use to store your data have access limitations and in-cloud based servers that use industry-standard disc encryption. We use TLS and HTTPS encryption to protect your personal data when we transfer it across the internet. And we carry out security assessments on Third Party Processors who handle your data.

To make sure we maintain a culture of ‘Privacy by Design’, we provide thorough data protection and privacy training to all TripRadars group employees. We develop our services with the goal of using the minimum amount of personal data possible, including through use of data minimization techniques like anonymization and pseudonymization. Also, whenever we develop or update our services in ways that involve the collection or use of new forms of personal data, we conduct a privacy impact assessment to understand, and reduce, the likelihood of any unintended impact on you.

Where do we store your information?

Your data is securely stored in data centers around the world – the exact location depends on where you are when you use TripRadars. Your data will only be processed by suppliers who provide appropriate contractual safeguards for the information they process. Sometimes your data may be stored in countries with different levels of security to your own but we always make sure their standards meet ours.


We store the information we collect from you on secure servers in various locations, depending on where you are in the world when you access our site. Currently, we use servers that are located in Ireland, Frankfurt, Tokyo, Singapore and Russia. These servers are provided and/or supported by third parties acting under our instruction (see When is your information shared with or collected by third parties? for more information).

Sometimes the countries that your data is transferred to, or stored in, may have different, or less stringent, data protection and security standards than your own. However, subject to the local laws in these countries, we’ll provide the safeguards needed to protect your data regardless of location. We do this through a combination of appropriate technical, organizational and administrative security measures, and by putting in place the necessary legal contracts to back up these requirements.

If you have a question about the steps we take to safeguard your personal data, please contact us using the details set out in this Privacy Policy (see Who are we and how can you contact us?).

How is your information used for advertising?

You’ll see various ads when you use our services and might also see ads about TripRadars when you’re on other platforms. These ads might come from us or from third parties and may be personalized to make them more relevant to you. The information used to personalize ads you see may include your details of what you’ve searched for on TripRadars or general location information at a city or airport level, but will never include your name, contact details or other information that would enable you to be identified in the offline world. If you want to manage how your information is used for advertising purposes, you can find out more below and in our Cookie Policy.


Ads you might see while using TripRadars

You’ll often see ads while using our services. These will either be delivered by us directly or by third party advertising solution providers we partner with (let’s call them “Third Party Ad Solutions”).

The majority of these ads will be personalized to make them relevant to you and will fall into two different categories. Firstly, ads that are personalized for you based on information collected by us or by Third Party Ad Solutions while you use our services, such as your general location (by city or country) and your TripRadars searches or booking history (“TripRadars-related Information”). So, for example, if you’ve booked a flight to Rome, you’ll see ads about hotels in Rome, rather than hotels in Paris (Paris is lovely, but this could be a bit annoying!). TripRadars-related Information will never include your name, contact details or other information that would enable you to be identified in the offline world. Secondly, ads that are personalized for you based on information that we have no visibility or control over, and which is instead collected from you by Third Party Solutions when you have been using other non-TripRadars websites or platforms (“non-TripRadars Platforms”). Collectively, we refer to these as “interest-based” advertisements.

The information required to deliver these interest-based advertisements will be stored by Third Party Ad Solutions alongside your IP address and/or a cookie ID, so that you can be served the ads without the Third Party Ad Solutions needing to store any information that would enable you to be identified in the offline world, like your name or address.

When you are opted-in to ad personalization we may also use information we collect via cookies and similar technologies to show you personalized ads, marketing and promotions on TripRadars, or to send you communications where you have opted in to receive these. For example, where you book a flight using TripRadars or redirect from TripRadars to make a booking on one of our partner sites, we may use the information we collect via cookies and similar technologies to personalize the ads we show you or to send you personalized marketing communications relevant to your booking based on information like your destination, the time you are traveling, the services you’ve selected or which travel supplier you are traveling with. We may also use this information to provide you with relevant information about the destination you are traveling to such as City Guides or up-to-date weather information or to request reviews and recommendations about the places you have visited.

Ads you might see while on non-TripRadars platforms

You might also see ads for TripRadars Services once you’ve left TripRadars and are using non-TripRadars websites. For example, this would happen where a non-TripRadars Platform that you use makes advertising space available for sale and TripRadars, or a Third Party Ad Solution that we work with, purchases that space. Similar to the advs you see while using TripRadars, these ads may be personalized and served to you because of information that Third Party Ad Solutions have collected about you, either when you were using our services or when you were using other non-TripRadars Platforms. For example, if you have searched for a flight from Seattle to New York on TripRadars or another non-TripRadars Platform, and we have asked Third Party Ad Solution to show our ad to individuals that have expressed an interest in traveling to London, the Third Party Ad Solution may categorize you within that group and serve you our ad.

How can I control the ads I see?

You can find information about how to tailor your advertising preferences in our Cookie Policy.

 

Do we use cookies or similar technologies?

We use cookies and similar technologies to help deliver, optimize, personalize and analyze our services and for advertising purposes.


We use a combination of cookies and other technologies such as pixels/web beacons and tracking codes (explained below) to collect information for use in line with the purposes set out in this policy.

What is a cookie?

A cookie is a small data file that is stored on your computer or device. Cookies record things like your preferences and settings, helping to give us the information we need to provide you with the most consistent and relevant experience. We also use cookies to record information about experiments or new improvements we might test to track how you use our services and find out whether they were effective.

Cookies on our website may be set by us, third parties we’re working with, or independent third parties (such as advertisers).

What are web beacons and pixels?

Web beacons or pixels are small, transparent image files inside a web page or email. We use them to understand how you interact with our services, or if you’ve redirected to a Travel Supplier’s website or app. We might use the pixel to confirm if you went on to book with them, and what you booked. We also use pixels to gather information such as whether you’ve opened an email, so that we can improve our communications to you.

What are tracking codes?

Tracking codes are snippets of code placed in the page to measure things like visits and interactions. We use tracking codes to find out more about how you interact with our services, the ads you see and more generally, how you use us.

Please see our Cookie Policy for more information and details of the types of cookies and similar technologies we use.

What are your choices and rights?

If you’ve got a TripRadars account, you can access, edit, download or delete the key personal data associated with your profile at any time by going to your Profile From here you can also manage your subscription and marketing preferences.

You also have rights in relation to the personal data we have about you, which we explain in more detail below. You can exercise these rights by getting in touch with us via our Help Center.

If you are a California resident, learn more about your rights under the California Consumer Privacy Act.


You have the right to ask us for a copy of your personal data; to correct, delete or restrict processing of your personal data; and to obtain the personal data you have provided to us in a structured, machine readable format. In addition, you can object to the processing of your personal data in some circumstances (in particular, where we don’t have to process the data to meet a contractual or other legal requirement). Where we have asked for your consent, you may withdraw consent at any time. If you ask to withdraw your consent to TripRadars processing your data, this will not affect any processing which has already taken place at that time.

These rights may be limited, for example if fulfilling your request would reveal personal data about another person, or if you ask us to delete information which we are required by law or have compelling legitimate interests to keep. If you have unresolved concerns, you have the right to complain to a data protection authority.

If you have unresolved concerns, you have the right to complain to a data protection authority.

Cookie Policy

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Our Cookie Promise

We’ll only ever use cookies and other similar technologies for the purposes set out in this policy and will never use them to inflate or alter the prices you see when searching on tripradars or to manipulate demand.

About this policy

Along with our Terms of Service and Privacy Policy, this policy provides you with information about the cookies and other similar technologies that are used by all of our websites, mobile apps and other services. We’ll review this policy from time to time to make sure it’s up to date. If we make changes, we’ll post the latest version here. When we make significant changes, we’ll let you know when you next access our services, or by other communications.

How do we use cookies and similar technologies?

We use cookies and similar technologies when you use our services. These are controlled either by us directly or by third parties acting on our behalf or independently.

We use cookies and similar technologies when they are essential to deliver our services, to improve your experience through analytics and optimization and to deliver personalized ads. You can find out more about how to manage cookies and similar technologies below.


What are cookies and similar technologies?

A cookie is a small text file which is placed on your device, via your web browser, at the request of the websites you visit or applications you use and which stores information on your device for a limited period of time.

Some of the cookies we use are removed as soon you leave our site or app, because we don’t need to store this information between visits. By contrast, ‘persistent’ cookies enable our services or tags to recognize you when you make return visits to us, and automatically expire when they reach a specified expiration date unless you delete them earlier. Persistent cookies placed on your device by TripRadars will never be stored for longer than 2 years from the date of your last visit. There are tools available to check the expiration date on cookies, and this functionality may be provided by your browser.

We also use similar technologies referred to as ‘tags’, ‘tracking pixels’, ‘code snippets’, ‘tracking URLs’, ‘local storage’ and ‘scripts’ as well as ‘software development kits (SDKs)’ and ‘device identifiers’ in our apps. These technologies are implemented on our services and may be used together with text cookies to enable information to be stored on, or transmitted to and from, the device you use to access TripRadars.

In this policy we collectively refer to all of these app and web technologies as “cookies and similar technologies”.

We may from time to time add, remove or update the cookies and similar technologies we use across our services.

You can view the main cookies and similar technologies we use at the date of this policy in the What cookies and similar technologies do we use and how can you opt out of them? section of this policy.

Who controls these cookies and similar technologies?

The cookies and similar technologies on our services are controlled either by us directly or by third parties acting on our behalf. There are also some cookies and similar technologies which we’ve implemented for advertising purposes that are controlled by independent third parties. You can find out more about these third parties and how to opt out of their cookies and similar technologies in the What cookies and similar technologies do we use and how can you opt out of them? section of this policy.

What cookies and similar technologies do we use and how can you opt out of them?

When you access TripRadars via our website or app, we use cookies and similar technologies that fall under the three categories listed below.


1. The Essentials

Your data is collected or accessed using cookies and similar technologies that are essential to the proper functioning of our services. Like other websites and apps, you can’t opt out of these cookies and similar technologies because without them, TripRadars wouldn’t work. We restrict these cookies and similar technologies to only those that are strictly necessary for us to deliver the products and services you have requested. For example, we use essential cookies and similar technologies to:

  • record whether or not you go on to complete a booking with a travel supplier that you redirect from TripRadars to complete a booking with, which is essential in order to enable us to ensure that the links between our platforms are working correctly and to identify and rectify any problems or errors;
  • provide functionality such as Trip planning based on bookings on TripRadars and our partners’ sites;
  • remember information that is essential to determining how your search results are displayed, such as your language and currency preferences or the product features we make available to you based on factors such as the device you are using, or your city or country level geographic location;
  • remember your search criteria – such as routes, dates and the number of travelers – as you move between pages and to pass this information to the travel suppliers that you redirect to from TripRadars, or to send you to specific places within our app or on our site;
  • gather important information about how our products and services are used which influence vital product decisions, updates and changes and the features we make available in certain markets;
  • ensure our services are secure from automated agents, bots and fraudulent activity; and
  • provide login functionality and customer support services.

View cookies and similar technologies that are essential

These are the TripRadars and third party essential cookies and similar technologies in use at the date of this policy

TripRadars Essential Cookies and Similar Technologies

Cookie Name Description Privacy Policy
abgroup Used to control product features and access to functionality https://www.tripradars.com/media/privacy-policy
Airport-transfers Persists information between pages and display information requested
Auth_first_name Track name changes in booking flows
Auth_last_name Track name changes in booking flows
Authinfo Check logged in status
Carhire Persists information between pages and display information requested
Exitstate Support refreshed pages in booking flows
Login_redirect Redirects users to the correct page after logging in
Preferences Used to identify and attribute traffic
Sat Used to track conversion rates and provide product functionality in app and web
Scanner Persists information between pages and display information requested
Ssab Used to control product features and access to functionality
Ssculture Stores settings such as market, locale and currency
User_credentials Used for authentication
userJourney Track and monitor events and avoid duplication

Third party essential cookies and tracking technologies

Cookie or Similar Technology Description Third Party Name Privacy Policy
Akamai RT Measures website performance Akamai https://www.akamai.com/uk/en/privacy-policies/
Auth0 Authentication and traveler user profiles Auth0 https://auth0.com/privacy
Automattic VIP GO Hosting for certain pages on TripRadars sites collect operational data to ensure the service is working Automattic Inc https://automattic.com/privacy/
Braintree Payment processing and secure transfer of data Braintree https://www.braintreepayments.com/gb/legal/braintree-privacy-policy
Branch.io Deeplinking into specific places in app Branch Metrics https://branch.io/policies/#privacy
Braze SDK Delivery of multi-channel (push, email, in app) messaging Braze https://www.braze.com/privacy/
Ctrip Fraud Detection Service used to check for fraudulent transactions Ctrip http://pages.english.ctrip.com/webhome/purehtml/en/public/PrivacyPolicy.html
Fabric Crashlytics Service used to identify and fix crashes in the TripRadars app Google https://www.google.com/policies/privacy/
Google Analytics Business and financial reporting Google https://www.google.com/policies/privacy/
PerimeterX Security tool for preventing bot attacks PerimeterX https://www.perimeterx.com/privacy/
Polyfill.io Service for providing polyfills for functionality not present in older browsers The Financial Times https://polyfill.io/v3/privacy-policy/
Sentry Used for identifying errors and crashes Functional Software https://sentry.io/privacy/
Twilio Tool for handling in app chat and customer care Twilio https://www.twilio.com/legal/privacy
Zendesk Used for help and customer support services Zendesk https://www.zendesk.co.uk/company/customers-partners/privacy-policy/

2. Improve your Experience

Your data is stored or accessed via cookies and similar technologies that are used to optimize and personalize your experience of the TripRadars Services. Without them, TripRadars would feel a lot less easy to use and you would not benefit from the best possible experience.

These cookies and similar technologies help improve your experience by allowing us to:

  • recognize whether you are a first-time visitor or a return visitor and to tailor the presentation of the TripRadars Services, such as by recalling your language and currency preferences or your most recent searches;
  • recognize you when you access TripRadars from different devices, to provide you with a consistent experience;
  • monitor, test, and understand more about how our services are used and accessed such as the app store you used to download our app onto your device;
  • analyze and measure product improvements and guide our product development teams based on your activities; and
  • gather feedback about how you use TripRadars and how our services perform on your device.

These cookies and similar technologies help us to make decisions about how best to develop or deliver our product to meet your needs. You can opt out of the use of these cookies and similar technologies on your device by following the instructions in the How can I withdraw my consent to the use of cookies and similar technologies? section of this policy.

View cookies and similar technologies used to improve your experience

These are the cookies and similar technologies used at the date of this policy to improve your experience. Where available, we have also included a link to opt out of the use of third party cookies and similar technology on an individual level. You can do that by visiting the link in the table on each device you use to access TripRadars.

Cookie or Similar Technology Description Owner Privacy Policy Opt Out Methods
AppsFlyer Service used to identify the source of app downloads and for related analytics. AppsFlyer https://www.appsflyer.com/privacy-policy/ Privacy Settings or via https://www.appsflyer.com/optout
Mixpanel Analytics tool to measure events and actions in app and on web Mixpanel https://mixpanel.com/legal/privacy-policy/ Privacy Settings
Usabilla Used to collect feedback from travelers Usabilla BV https://usabilla.com/privacy/ Privacy Settings
Yandex Metrica Used to collect analytics and monitor performance in the Russian market Yandex https://yandex.com/legal/privacy/ Privacy Settings or https://yandex.com/support/metrica/general/opt-out.html#opt-out

3. Personalize your Ads

Your data may be collected and accessed using cookies and similar technologies to personalize the ads you see while using our services and elsewhere on the web if you agree to ad personalization. These ads will either be delivered by us directly or by third party advertising solution providers we partner with (let’s call them “Third Party Ad Solutions”).

When you are opted-in to ad personalization, we transfer information such as the travel you have searched for or purchased using TripRadars, the dates you want to travel and the features you have interacted with to Third Party Ad Solutions providers like Facebook and Google for the purpose of customizing, optimizing and improving the relevance of the advertisements you see across the web via the Third Party Ad Solution’s advertising network.

When we transfer information to Third Party Ad Solution providers like Facebook and Google, we do so using the tools they provide. They may in addition use that information to personalize features and content (including advertisements and recommendations) you see on their networks, to optimize delivery of advertisements and for research and development purposes in accordance with their policies (see for example the Facebook Privacy Policy and Google Privacy Policy).

When you are opted-in to ad personalization we may also use information we collect via cookies and similar technologies to show you personalized ads, marketing and promotions on TripRadars, or to send you communications where you have opted in to receive these. For example, where you book a flight using TripRadars or redirect from TripRadars to make a booking on one of our partner sites, we may use the information we collect via cookies and similar technologies to personalize the ads we show you or to send you personalized marketing communications relevant to your booking based on information like your destination, the time you are traveling, the services you’ve selected or which travel supplier you are traveling with. We may also use this information to provide you with relevant information about the destination you are traveling to such as City Guides or up-to-date weather information or to request reviews and recommendations about the places you have visited.

You can opt out of your information being used for ad personalization by following the steps set out in the How can I withdraw my consent to the use of cookies and similar technologies? section of this policy below.

When you opt out of ad personalization, this will stop your information being used for advertising purposes by any of the Third Party Ad Solutions we use. You’ll no longer receive advertisements from those Third Party Ad Solutions on TripRadars or elsewhere as you move around web. You also won’t receive personalized ads or marketing while you are on TripRadars when you opt out of ad personalization. However, you’ll continue to see advertising when you’re on our services based on contextual information on the page or screen you are viewing that is specific to something you may be looking at or have searched for but which is not linked to you as an individual (for example, if you have searched for a flight to London this search data will be reflected in the URL of the results page you have landed on, and this data within the URL may then be used by us to decide to include an ad relating to a hotel in London within that webpage).

You can find out more about the advertising you experience on TripRadars in the How is your information used for advertising? section of the Privacy Policy.

View cookies and similar technologies used to personalize your ads

These are the cookies and similar technologies used at the date of this policy to personalize your ads. Where available, we have also included a link to opt out of the use of third party cookies and similar technology on an individual level. You can do that by visiting the link in the table on each device you use to access TripRadars.

Cookie or Similar Technology Description Owner Privacy Policy Opt Out Method
A8-net Used to run personalized advertising campaigns in the Japanese market F@n Communications https://www.fancs.com/en/privacy Privacy Settings
Adara Used for ad personalization across communication channels Adara https://adara.com/privacy-promise/ Privacy Settings or https://adara.com/opt-out/
AddThis Technology to enable sharing on social media sites Oracle https://www.oracle.com/legal/privacy/addthis-privacy-policy.html Privacy Settings or https://datacloudoptout.oracle.com/#optout
AppNexus Header bidding technology that allows us to serve ads Xandr https://www.appnexus.com/platform-privacy-policy Privacy Settings or https://www.appnexus.com/platform-privacy-policy#choices
Bing Used to personalize ads on the Bing network Microsoft https://privacy.microsoft.com/en-gb/privacystatement Privacy Settings
Comscore Used for audience profiling to target advertising in the Italian market Comscore https://www.comscore.com/About/Privacy-Policy Privacy Settings
Criteo Used to create audiences for advertising retargeting Criteo https://www.criteo.com/privacy/ Privacy Settings or https://www.criteo.com/privacy/
Facebook Analytics Used for personalizing and optimizing ads shown on the Facebook network Facebook https://en-gb.facebook.com/policy.php Privacy Settings or https://en-gb.facebook.com/help/568137493302217
Facebook Retargeting Used to create customer audiences for ad personalization on the Facebook network Facebook https://en-gb.facebook.com/policy.php Privacy Settings or https://en-gb.facebook.com/help/568137493302217
Google Ads Used to personalize ads on the Google advertising network Google https://policies.google.com/technologies/ads?hl=en-GB Privacy Settings or https://support.google.com/ads/answer/2662922?hl=en-GB
Prebid.js Header bidding technology to allow us to display ads Prebid.org http://prebid.org/privacy.html Privacy Settings
Salesforce DMP Used to build audience segments for the purpose of serving personalized ads on the Salesforce network Salesforce https://www.salesforce.com/products/marketing-cloud/sfmc/salesforce-dmp-privacy/ Privacy Settings or https://www.salesforce.com/products/marketing-cloud/sfmc/salesforce-dmp-consumer-choice/
Twitter Used to create advertising campaigns on Twitter Twitter https://twitter.com/en/privacy Privacy Settings or https://help.twitter.com/en/safety-and-security/privacy-controls-for-tailored-ads
Yahoo Used for advertising personalization on the Yahoo advertising network Oath https://policies.oath.com/us/en/oath/privacy/index.html Privacy Settings or https://policies.oath.com/us/en/oath/privacy/controls/index.html

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